Video is an incredible marketing tool that can help any business reach its goals. But if you aren’t using it, you’re missing out on a lot of potential. Video can play a vital role in your business, be it for advertising, marketing, sales, or even employee training. However, corporate video production can seem out of reach, especially if you’re working…
A picture’s worth a thousand words – or at least, it used to be. When it comes to real estate marketing, there is no shortage of options for agents. However, the days you could simply post a few photos in a newspaper listing are long gone. These days, it’s all about real estate video production. In this digital world, standing…
Social media video production is one of the hottest marketing trends at the moment. Videos are being used in social media posts to increase engagement and boost the number of likes and shares a brand receives on their posts. Plus, 87% of marketers use video content as part of their marketing strategy, and for a good reason. Video Production is…
When most people think about SEO, they immediately go into the mindset of written copy. Blogs, web pages, search engine ads – these are the content types that usually come to mind when the subject of keywords and page rankings comes up. Many marketers consider some techniques to be like some foods. While they may be fine on their own,…
You may not have heard the technical term before, but you’ve undoubtedly seen it on television: electronic field production (EFP) is a television production industry term for video production that occurs in “the field”—a location outside of a formal studio and is instead in a special venue. EFP is most commonly used for pre-award show parties, concerts, news interviews, political…
Though the idea of being presented with government issues may seem uninteresting and/or unappealing, many topics and political platforms can be energized with a dynamic and engaging infusion of creative video production. There is a true difference between seeing a politician debate millage rates for municipalities on C-SPAN and being present for a speech and rally in person with the…
Message delivery has many different forms and purposes. It can be to sell a product, to advertise a new blockbuster movie, or even tell you your shoes have been out of style for the past decade. A public service announcement (PSA) takes a very unique approach-its purpose is to change public interest. This may mean bring something to public attention,…
Film in news gathering basically disappeared by the end of the 1980’s, when the distribution of news was easier to broadcast via satellites. When breaking news coverage and hot stories became a riveting addition to cable television, film couldn’t keep up with getting the word out in time. Film needs to be processed, viewed, and edited before it can hit…
With huge advancements in technology in the past decade, our faith-filled communities have taken complete advantage of the new possibilities. We’ve discussed that mass is able to be streamed over the internet and sermons can be viewed on our favorite social media outlets. Today, we will discuss some other ways faith-based video production has taken the word to a completely…
Most people like being a part of a good cause. Right here in Orlando, we have organizations that work to promote awareness of hunger, illness, human rights, and many other just causes. Getting the word out doesn’t require heinous action to be on the 5 0′ clock news. You have the chance to work with a company that specializes in…
